An online discussion on “E-Commerce: Best Practices of Azerbaijan and Russia” was held for exporting entrepreneurs with the partnership of the Azexport.az portal under the Center for Analysis of Economic Reforms and Communication (CAERC), focusing on the Russian market.

During the discussion, Aykhan Qadashev, Head of the Azexport.az portal under CAERC, provided entrepreneurs with detailed information about the platform’s activities and functionality. The portal’s experience in maintaining a unified database of local products and promoting competitive, export-oriented goods in foreign markets under the “Made in Azerbaijan” brand was received with strong interest.

An initial agreement was reached between the E-Commerce Development Council of the Chamber of Commerce and Industry of the Russian Federation and the Azexport portal regarding the mutual promotion of successful new digital solutions implemented in both countries. It was also considered necessary to organize joint seminars with the participation of Azerbaijani and Russian exporters operating in this field to ensure sustainable cooperation.

It should be noted that the online discussion was held on the initiative of the Business Club of the Trade Representation of Azerbaijan in the Russian Federation, with the participation of representatives of the Trade Representation Office of Azerbaijan in Russia, the International Bank of Azerbaijan, as well as Azerbaijani and Russian businesspeople.

Ruslan Aliyev, Trade Representative of Azerbaijan in the Russian Federation, informed participants about the growing role of e-commerce in delivering goods and services to consumers in both domestic and international markets, as well as the importance of international cooperation in this field.

Nijat Jafarov, a senior specialist at the International Bank of Azerbaijan, also briefed entrepreneurs on relevant banking products.

The event concluded with discussions on expanding cooperation opportunities between business communities of both countries in the field of e-commerce, along with answers to participants’ questions.