The training was held on "Organization of sales to foreign markets"
A training session on the "Organization of Sales to Foreign Markets" was conducted at the Center for Analysis of Economic Reforms and Communication, organized by the "One Stop Shop" Export Support Center.
Led by sales expert Altay Aliyev, the training covered essential topics such as introducing local production to foreign markets, distinguishing between existing markets, formulating an export business strategy, and establishing the necessary conditions for sustained sales. The significance of pricing techniques for effectively presenting a product and boosting sales volume was also highlighted. Aliyev provided comprehensive insights into the nature of sales, accurate target audience definition, and the intricacies of effective sales.
Simultaneously, in-depth discussions ensued on key requirements for selecting products earmarked for export, aligning brands with standards, image and packaging considerations, brand adaptation during export, and effective marketing communications.
Following the presentation, participants had their queries addressed. The training concluded with strategic games among the participants, designed to assess competitor behavior in the market.
Sector director of the Monitoring of socio-economic programs
Head of the Monitoring and evaluation division
Executive director of CAERC