Training on “Promotion Mechanisms of the Made in Azerbaijan Brand” Conducted
The Center for Analysis of Economic Reforms and Communication (CAERC), in collaboration with the “One-Stop” Export Support Center, organized a training titled “Importance of Brand Management in Export Missions – Promotion Mechanisms of the Made in Azerbaijan Brand.”
The training focused on strategies for Azerbaijani entrepreneurs to promote their products in international markets and build strong brands. It was led by Leyla Mammadova, founder of Floor 6, who provided participants with insights on:
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Brand management and its strategic importance
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Brand management processes for entrepreneurs aiming to export
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Identifying target customers in foreign markets
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Importance and preparation of a brand plan
Nicat Hacızadə, manager of the One-Stop Export Support Center, emphasized that the main objective of export-oriented trainings and seminars is to educate exporters and provide entrepreneurs seeking to enter foreign markets with practical tools. These sessions help participants implement the knowledge in their operations and structure their businesses according to corporate standards.
Leyla Mammadova added that the training particularly highlighted the importance of brand management for exporters, including:
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Professional promotion of Azerbaijani products in international markets
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Analysis of consumer behavior
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Development of brand plans and performance reporting
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Raising awareness about the Made in Azerbaijan brand abroad
The session was attended by representatives from over 40 local companies. Previously, the One-Stop Export Support Center organized trainings on “Using Digital Technologies as a PR Tool” and “Digital Marketing.”
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