Representatives of the Azexport portal, operated by the Center for Analysis of Economic Reforms and Communication (CAERC), held a meeting with representatives of “Hannover Impuls,” an organization based in Hannover, Germany.

The meeting was attended by Peter Eisenschmidt, Director for International Affairs at Hannover Impuls; Aytekin Hatipoğlu, the organization’s representative for Türkiye; Nihat Göktaş, representative of Cosity Shipment; as well as representatives of the Azerbaijan Franchising Association, Camid Movsumov and Yaver Gasimli.

During the meeting, Head of the Azexport portal, Aykhan Gadeshov, stated that the portal provides extensive opportunities for Azerbaijani companies to access global markets. He also provided information about the Digital Exhibition Hall project jointly implemented with Mtradeverse, emphasizing that this initiative facilitates the promotion of Azerbaijani products in international markets.

In his remarks, Peter Eisenschmidt noted that Hannover Impuls is a public organization that supports entrepreneurs aiming to enter the German and, more broadly, the European markets. He added that the organization’s main objective is to play a driving role in establishing international trade relations. Eisenschmidt also highlighted that the cooperation model of the Azexport portal with platforms such as Alibaba and Amazon is advanced and effective, offering valuable insights that could be adopted.

At the conclusion of the meeting, the parties agreed to collaborate and exchange experience in promoting Azerbaijani products to retail networks and potential buyers in Germany and across Europe.

It should be noted that Hannover Impuls is an economic development agency covering the city and region of Hannover. The organization supports entrepreneurial initiatives, assists startups in their growth, and implements various programs aimed at strengthening the innovative capacity of existing companies.