A meeting was held between the "Azexport" portal, operated by the Center for Analysis of Economic Reforms and Communication, the Export and Investment Promotion Agency – AZPROMO, and Turkiye’s "Ihope Global" company.

During the meeting, the head of the "Azexport" portal, Aykhan Gadashov, provided information about the opportunities offered to local entrepreneurs. He stated that the portal has introduced global innovations in the field of e-commerce: "As early as 2017, the portal began showcasing Azerbaijani products under a unified name on around 15 international e-commerce platforms such as 'Alibaba,' 'Agroserver,' and 'All.biz.' This model has been recognized by international organizations from Europe, Asia, and regional countries as the 'Azexport model of e-commerce.'”

Aykhan Gadashov further noted that the portal is currently one of the leading partners in the development of the "Digital Agro Data" platform, which is being established under the leadership of the Organization of Turkic States. Additionally, "Azexport’s" experience has been recommended as a model for the creation of the "OTS Made" brand. At present, discussions are underway with Pakistan regarding the implementation of the portal’s e-commerce innovations in the country, following a proposal from the Pakistani side.

The meeting was also attended by representatives from AZPROMO’s Trade Representatives and Trade Houses Department, as well as employees from Azerbaijan’s trade representation in Turkey. The CEO of "Ihope Global," Umut Veis, highlighted the company’s AI-driven capabilities in data collection, processing, and decision-making for the trade sector. He emphasized that services such as "ERP" and "CRM" have been made more accessible and modern by the company. Veis further noted that the opportunities provided by the "Azexport" portal have attracted significant interest in the region. The meeting included discussions on integrating "Ihope Global’s" services into the portal.