A training seminar titled “The Use of Digital Technologies as a PR Tool” was held at the Economic Reforms Analysis and Communication Center (ERACC) of the Republic of Azerbaijan, organized by the “One-Stop” Export Support Center. The training was conducted by well-known Azerbaijani PR specialist Azer Nazarov, who studied at the University of Maryland in the United States under the Humphrey Fellowship Program.

The main objective of the training, attended by representatives of more than 30 companies and organizations, was to provide detailed information on the steps Azerbaijani entrepreneurs should take to promote their products in foreign markets. The seminar covered topics such as the use of digital tools as PR instruments, the development of a digital PR strategy, conducting market analysis through digital tools, the use of paid channels as PR tools, and the analysis and reporting of digital activities.

Nijat Hajizadeh, Manager of the “One-Stop” Export Support Center, noted that the training was highly interactive. He stated that promoting Azerbaijani products in foreign markets and organizing their marketing and communication are among the key objectives. According to him, such training sessions aimed at increasing the competitiveness of the country’s products in international markets will continue in the future. Entrepreneurs participating in the training learn about selling their products abroad, applying international standards, and using financial instruments.

PR specialist Azer Nazarov described the organization of such a training by the Economic Reforms Analysis and Communication Center and the “One-Stop” Export Support Center as a positive development. He emphasized that the seminar focused on providing export-oriented local entrepreneurs with the technical and theoretical knowledge necessary to enhance their recognition and build their image in foreign markets. Participants were introduced to topics such as building and protecting their image through digital tools, conducting market analysis, developing a digital PR strategy, and identifying target audience profiles.

The sponsors of the training included the Economic Reforms Analysis and Communication Center, the Azexport portal, the Digital Trade Hub, the “One-Stop” Export Support Center, and PreMark – Professional PR and Media Consulting Services.